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Zendaya’s new athleisure look stuns with sexy alien allure

Zendaya stuns in a fictional new movie trailer that serves as a ground-breaking advertisement for the athletic shoe brand On. The clip stars the actress in various skin-baring, athletic looks as she travels space in what can only be called campy fun.

In the footage, Zendaya has a certain sexy alien allure, donning a pixie-cut wig and Spock-like ears.

For the campaign, Zendaya stands on her own after co-starring with Roger Federer — also an investor in the popular Swiss brand — in On’s promo last year. The two faced off in a tennis match for the ad.

This year’s fake movie is titled Zone Dreamers, and Zendaya and her flight crew have various escapades that end with their landing on a moon of some sort as an alien eats pizza from a control room, narrating their adventures.

Among the pieces advertised in the long-form ad are the Cloudzone sneaker and Studio Knit Bodysuit. At one point, Zendaya dons a skimpy-for-space suit styled by her long-time collaborator Law Roach, who called the look “Some of my best work” on Instagram.

On’s fashion-adjacent campaign stands out in a world of athlete endorsements that currently includes WNBA stars’ partnerships with Coach, Laker LeBron James’ long-standing deal with Nike — made famous of course by basketball legend Michael Jordon, and Kansas City Chiefs’ Patrick Mahomes’ deal with Adidas.

In the past, On has also partnered with tennis players Ben Shelton and Iga Swiatek.

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