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Taylor Swift rocks $50 shirt from her own merch line while in Ohio with Travis Kelce

Taylor Swift left her luxury duds at home for a trip to her boyfriend, Travis Kelce’s, home state of Ohio.

On Tuesday, July 1, the Kansas City Chiefs tight end, 35, was spotted at JoJo’s Bar in Chagrin Falls, Ohio – about 30 minutes away from his hometown of Cleveland Heights – on a lunch date with the “Fortnight” singer. 

During the visit, Swift proved that she’s just as down-to-earth as the rest of us by wearing a casual, long-sleeve top that happens to come from her own merch collection, according to a photo shared on X. 

The 14-time Grammy winner paired the look with a pleated beige skirt and wore her blonde hair pulled back in a casual ponytail. 

Eagle-eyed fans quickly noticed that the white button-down shirt featuring a flock of seagulls on the back is part of her summer merch collection and is a nod to her 1989 “Taylor’s Version” album cover. 

One X user shared a side-by-side of Swift alongside an image of the shirt featured on the official Taylor Swift merchandise website. 

They captioned the post, “wait I’m crying is she wearing her own merch?” 

Another person commented on the post, “She just wanted more clothes and branded it as merch #respect.”

Someone else wrote, “finally something affordable I can buy.” 

A third person commented, “It’s an awesome and beautiful shirt!!”

The $50 Seagull Blue Stripe Poplin Shirt is 100 percent cotton and comes in a matching men’s T-shirt design for $40. However, Kelce didn’t sport the top during the outing and instead wore a striped blue shirt. 

Swift launched the summer 2025 merch collection, priced between $35 and $65, earlier this month. 

The clothing line features Oxford shirts and shorts, T-shirts, a checkerboard beach towel, and a beach bag, among other items. 

Kelce and Swift are making the most of the NFL offseason

Kelce has a few days left before he’ll have to report back to the Chiefs for summer training camp. 

In the meantime, a source told “People,” he and his girlfriend are spending as much time together as possible. 

“Taylor and Travis are soaking up every minute of this slower season together,” a source told the outlet. “They’ve been splitting their time between New York, Nashville, and a few quiet getaways just enjoying each other’s company without all the usual chaos.”

“This kind of downtime is rare for both of them, and it’s really allowed their bond to deepen,” the source added. 

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