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Shohei Ohtani New Balance logo: Dodgers’ star unveils personal logo ahead of 2024 Seoul Series

Shohei Ohtani is running up the score on the MLB offseason. 

The two-way Japanese superstar initially stole headlines in December after signing a record-breaking 10-year, $700 million contract to play for the Dodgers. Now Ohtani, who practically prints money faster than some countries at this point, added another win before Opening Day when he unveiled his personal logo with New Balance on Monday.

MORE: How to watch Shohei Ohtani and the Dodgers without cable in 2024

It marked the perfect time for the release, with the Dodgers set to take on the Padres in the Seoul Series in South Korea to open the 2024 MLB regular season. 

Although he won’t be pitching in 2024 thanks to elbow surgery, Ohtani’s impact on the sport has grown the game and helped bring in an international audience, making him a worthy recipient of the rare personal logo for an MLB star. 

Here is everything you need to know about Ohtani’s personal logo. 

Shohei Ohtani New Balance logo

The New Balance logo could’ve gone in a number of directions thanks to Ohtani’s two-way abilities. But rather than focus on his home run swing or delivery on the mound, the final product is a tribute to another part of Ohtani’s game. 

New Balance said via a press release, “Shohei’s love of the game is most evident in his base running, and his logo is a sketch of him rounding first base; a nod to his base running ability which further highlights his dominance in the sport.”

“To finally reveal this special logo that I’ve worked closely on is truly an exciting moment for me,” Ohtani said in the release. “It is a visual representation of my journey in baseball and I am excited to share it with the world. I also look forward to using this logo with future projects that we will reveal throughout the 2024 season.”

MORE: What to know about Shohei Ohtani’s wife Mamiko Tanaka

Shohei Ohtani New Balance contract

Ohtani signed a deal with New Balance on Jan. 31, 2023, leaving Asics after an eight-year partnership. The terms of the deal aren’t known other than that it is a long-term arrangement. 

He’s been the face of the company’s “We Got Now” campaign that launched in 2023, which is designed around the “effortless confidence that comes from those bold enough to embrace the present and the possibility of ‘the now’, particularly in the more intimate moments – not just on the world’s biggest stages.”

“‘We Got Now’ celebrates the spirit of the present moment, something that I feel passionate about in my career and in my life,” Ohtani said in a release last March. “When we are living in a world that’s future-focused and increasingly uncertain, now is everything.”

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