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Jaylen Brown ‘haircut’ confuses Celtics fans with viral new look

Jaylen Brown has a huge role in the 2025-26 NBA season for the Boston Celtics.

With no Jayson Tatum on the floor due to a torn Achilles, Brown pretty much has to be the man at all times.

So far, it hasn’t been great. The Celtics have begun the season 0-3.

That combined with a particular post on X to get fans riled up about a new Jaylen Brown haircut.

One problem: Brown didn’t actually get the haircut.

This post came from NBA Centel, a parody account.

It’s clearly a fake image, but it had about three million views by Sunday night:

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The NBA Centel account went viral earlier for a doctored image of Thunder star Chet Holmgren with a different hairstyle.

It’s definitely amusing, if you realize you’re looking at something fake.

The Centel account is set up to look like the real news-making account NBA Central, so it can be tough at first glance.

Be sure to always take a second check to know if what you’re looking at is real or not.

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