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Dak Prescott net worth: How much money Cowboys QB has made in career earnings, endorsements and more

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Dak Prescott was overlooked coming out of college and fell all the way to the fourth round in the 2016 NFL Draft. But perhaps things worked out for the best as he was chosen by Dallas to be the heir apparent to Tony Romo. 

Prescott won the NFL’s Offensive Rookie of the Year award in 2016. While his career started on a high note, it has resembled more of a roller coaster. He has made the Pro Bowl three times, but has also had two seasons where he missed at least nine games. Prescott was charged with returning the Cowboys franchise to its Super Bowl-winning glory, but he has struggled to win in the playoffs. 

Still, amidst the wave of massive contracts handed out to quarterbacks in the early 2020s, Prescott cashed in. Ahead of Week 1 of the 2024 season, the quarterback was given a massive four-year, $240 million extension, making him the highest-paid quarterback of all time by average annual value at the time. 

Here is more on how much Prescott has made in his career. 

MORE: Ranking the 18 greatest Cowboys players of all time

Dak Prescott net worth

Prescott’s net worth was estimated to be $90 million in 2025, per Celebrity Net Worth. He has the 22nd-highest net worth among all NFL players in history. 

MORE: Who is on the Dallas Mount Rushmore of sports?

Dak Prescott NFL contract details

Prescott signed a massive four-year, $240 million deal ahead of the 2024 season. Included in the deal with an $80 million signing bonus and $231 million in guaranteed money. His annual average salary of $60 million is the most in league history. 

Year Age Base Salary Signing Bonus Prorate Restructure Prorate Cap Hit
2025 32 $2 million $26.758 million $21.760 million $50.518 million
2026 33 $40 million $13.235 million $20.832 million $74.068 million
2027 34 $45 million $13.235 million $10.15 million $68.385 million
2028 35 $55 million $13.235 million $10.15 million $78.385 million

MORE: Complete list of Super Bowl MVP winners through the years

Dak Prescott NFL career earnings

Prescott’s mega deal, signed ahead of the 2024 season, was the fourth that he signed in his career, with one being on the franchise tag. It basically covered what would have been his fifth-year option if he had been a first-round draft selection. His current contract runs through the 2028 season, and he is set to be a free agent in 2029 when he is 36 years old. 

  • Rookie deal: 4 years, $2,723,393
  • Franchise Tag: 1 year, $31,409,000
  • Extension: 4 years, $160,000,000
  • Extension: 4 years, $240,000,000

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Dak Prescott endorsements

Prescott has several endorsements ranging across the business and entertainment worlds. 

  • Adidas
  • Albertson’s
  • AT&T
  • Beats Electronics
  • Bud Light
  • Campbell’s Chunky Soup
  • CitiBank
  • Dick’s Sporting Goods
  • Direct TV
  • Electronic Arts (EA)
  • Lowe’s
  • New Era
  • Nike
  • Oikos
  • Panini
  • Pepsi
  • Seven and & I Holdings
  • 7-11
  • Sleep Number
  • Sony
  • Topps

Sleep Number

Bud Light

Campbell’s Chunky Soup

DirecTV

MORE: Breaking down the heaviest players of all time in the NFL

Dak Prescott business ventures and philanthropy

With all the work that he puts in on the field, Prescott is almost more active away from the game. In the business sector, he is best known for co-founding Walk-On’s Sports Bistreaux, a sports-themed bar specializing in Louisiana Creole cuisine. While the overall company is planning to expand to 70 locations, Prescott is only a co-owner for two in the DFW and Waco areas. 

Prescott is interested in creating healthy products. He partnered with Kylie Jenner and others to form GLOW Beverages, which create hydration and energy drinks. Prescott is also an investor with OxeFit which is developing AI powered exercise gear. 

Prescott is also an investor in RealTruck, which helps with “truck accessories and customization.” 

Prescott’s personal foundation is named Faith. Fight. Finish. It was created to support families and communities and invest in the future of our youth, per the official website. “The Faith Fight Finish Foundation by Dak Prescott invests in a better future by empowering individuals, families and communities to find strength through adversity. Was established as a tribute to Dak’s Mom, Peggy, who lost her battle with colon cancer in 2013; and its work honors Dak’s brother, Jace, who was lost to suicide in 2020.”

Prescott’s foundation has four pillars. It “helps with colon cancer research, mental health and suicide prevention, bridge the gap between law enforcement agencies and their community and offers assistance to those facing life-challenging hardships.”

MORE: Looking back at the oldest players ever selected in the NFL Draft

Where does Dak Prescott live?

Prescott lives in a multi-million dollar mansion in Prosper, Texas. He tore down his old house, with help from the internet sensations Dude Perfect and built his new house in the same spot. 

The new mansion is a 9,016 square foot house. It has five bedrooms and 5.5 bathrooms on 7.19 acres of land. The home has a private pond, but the inside is where it shines. It has a craft room, game room and media room. It also has another room with a dedicated sports simulator screen. 

MORE: Complete list of Super Bowl MVP winners through the years

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