Coco Gauff hit the 2025 Australian Open tennis court in style.
Competing against 2020 Australian Open champion Sofia Kenin, Gauff wore a pair of her very own New Balance Coco CG2 sneakers for the match. The silhouette, which comes available in four different colors, is defined by its court-ready performance and distinctive features that include a new mid-cut silhouette different from what New Balance typically offers, and a dual-density FuelCell midsole, equipped with a carbon fiber plate for comfort.
For her matchup, Gauff wore the white/black model of the shoe, which is dressed with a white design and boasts a neon New Balance logo on the side. Black laces accompany the sneaker, which allows it to provide a sharp contrast to its all-white exterior. As for her game day outfit of choice, Gauff showcased a sporty New Balance tank top and green tennis skirt.
Recently, it was announced that Gauff is the latest investor for Unrivaled, the upcoming 3-on-3 basketball league founded by Napheesa Collier and Breanna Stewart, which is set to tip off January 17 in Miami. Joining the likes of Dawn Staley, JuJu Watkins and more, Gauff expressed her excitement at now being an investor, saying, “I’m thrilled to be joining Unrivaled as an investor. Basketball is one of my favorite sports and the chance to support a league that’s redefining the game is exciting. I look forward to being part of this movement and continuing to help elevate women’s sports to new heights.”
And in 2024, the tennis superstar had a dominant year across the board, taking the top spot on Forbes’ 2024 highest-paid female athletes list, which for the first time ever, saw 11 women surpassing $10 million in earnings. Taking the top spot was Gauff, who earned a whopping $34.4 million last year, beating out the likes of Naomi Osaka, Iga Swiatek and Serena Williams.
What are Coco Gauff’s other endorsement deals?
Aside from New Balance, Gauff also has multiple other endorsement deals with American Eagle, Carol’s Daughter, Bose, Baker Tilly, Rolex and others.
