Chelsea fans can finally expect a major change in their team’s look for the 2024/25 season.
Reports suggest that the club is close to securing a new front-of-shirt sponsor after months of uncertainty.
This comes as a relief for fans who have watched their team play without a logo on their home, away, and third kits this season.
The Blues’ kits have received harsh criticism, with their designs ranking among the worst in the Premier League. Fans have been left unimpressed, but things are about to change.
Chelsea are now performing strongly in the Premier League, sitting second behind leaders Liverpool, and this success has attracted new sponsors.
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List of potential new Chelsea sponsors
According to reports (via Daily Mail), Chelsea are in advanced talks with multiple brands. These include three major airlines and two technology companies.
The club hopes to finalize a deal soon, which could mean the kits will get a fresh look in the coming weeks.
Last year, Chelsea faced a similar problem. They started the season without a front-of-shirt sponsor and only agreed a deal with Infinite Athlete in mid-September.
However, the partnership was short-lived, and the company now sponsors the sleeve of Chelsea’s training kit.
This time, Chelsea are looking for a long-term agreement. Their strong performance this season has boosted their value, making negotiations smoother. A lucrative deal would also bring in much-needed revenue for the club.
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What this means for Chelsea fans
For fans, this deal is about more than just money. A sponsor logo will give Chelsea’s kits a complete and polished look, something they’ve lacked this season.
It could also lead to a much-needed redesign of the home, away, and third kits, which have faced heavy criticism.
